LIBROS DEL AUTOR: gunnar wiedenfels

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  • Trust of Potential Buyers in New Entrepreneurial Ventures
    Gunnar Wiedenfels
    Acquiring the first customers is a make-or-break challenge for new ventures. In how far does the trust of a potential future customer in a new venture influence his decision to purchase? How can an entrepreneur convey trustworthiness in order to influence the decision? In his dissertation, Gunnar Wiedenfels responds to these questions with an empirica...
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