LIBROS DEL AUTOR: gunnar klaming

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  • Brands versus Information- The changing role of brands in the age of empowered consumers
    Gunnar Klaming
    On the one hand, the Internet increases information transparency for consumers- they are now able to obtain objective, trustworthy information on retailers’existence and reliability as well as on products and services in realtime,at any time from virtually any place in the world. On the other hand,the Internet provides tools to businesses to strengthen their consumers’bonds wit...
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