LIBROS DEL AUTOR: gregor stabenow

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  • Kundenbindungsprogramme als Instrument des Customer Relationship Managements im Profifußball
    Gregor Stabenow
    Inhaltsangabe:Einleitung: „Football is now a major leisure industry, and the days of taking a fan’s loyalty for granted are long behind us. We have to treat our supporters as well as possible – they have the choices. They don’t have to spend their time or money with us“. Jamal Kandhia, IT-Manager, FC Derby County. Professionalisierung und Kommerzialisierung halten zunehmend E...
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