LIBROS DEL AUTOR: gregg harden

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  • Social Influence - Influencing Minds to Guide Behavior
    Gregg Harden
    Social influence has been defined as the ability to change individual behavior (intentionally or unintentionally). This behavioral change can be the result of how individuals perceive their relationship with other individuals, groups and key influencers. As with all forms of persuasion, including traditional advertising, marketing, and political campaigning, individual behavior...
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