LIBROS DEL AUTOR: gordon l berry

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  • Research Paradigms, Television, and Social Behaviour
    Gordon L. Berry / Joy Keiko Asamen
    This book provides an understanding of television research from both the quantitative and qualitative perspectives. It systematically analyzes the various research paradigms used in the study of televison, and focuses on the integration of quantitative and qualitative methodologies as a means for understanding the complexities associated with this medium. The information is pre...
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    192,76 €