LIBROS DEL AUTOR: glenn kefford

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  • Political Parties and Campaigning in Australia
    Glenn Kefford
    Big data and microtargeting steal the headlines about campaigning. But how important are they really to the way that political parties campaign? This book provides a fine-grained account of the campaign practices of three Australian political parties. It explores how prevalent data-driven campaigning is, introduces an original theoretical framework to understand these practices...
    Disponible

    68,46 €