LIBROS DEL AUTOR: giovanna magnani

2 resultados para LIBROS DEL AUTOR: giovanna magnani

giovanna magnani Eliminar filtro Quitar filtros
  • Marketing in Culturally Distant Countries
    Giovanna Magnani
    The aim of this book is to offer up-to-date insights into the challenges for international firms represented by managing their marketing mix in 'distant' countries, especially considering the role played by cultural distance. Building on the famous McCarthy’s '4Ps,' and on the concept of 'cultural distance,' the book outlines some key challenges and opportunities for firms that...
    Disponible

    135,97 €

  • International Entrepreneurship
    Antonella Zucchella / Giovanna Magnani
    Over the past two decades international entrepreneurship has become a key issue in international business studies. This second edition of International Entrepreneurship examines this key emerging issue from its foundations; entrepreneurship, strategic management and international business studies. The book proposes an integrated interpretive framework in which to place internat...
    Disponible

    134,27 €