LIBROS DEL AUTOR: gianluigi guido

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  • The Salience of Marketing Stimuli
    Gianluigi Guido
    In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing com...
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