LIBROS DEL AUTOR: gerd nufer

2 resultados para LIBROS DEL AUTOR: gerd nufer

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  • Ambush Marketing in Sports
    Gerd Nufer
    Ambush marketing is a strategy by which a company or organisation uses their marketing communications to associate themselves with an event without being an official sponsor or authorised partner or licensee. It has become a particular concern in the marketing of major sports events, with international sponsorship and branding properties worth many millions of dollars. Ambush M...
    Disponible

    73,59 €

  • Event-Marketing und -Management
    Gerd Nufer
    ...
    Disponible

    121,73 €