LIBROS DEL AUTOR: gerardo a dada

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  • OutPosition
    Gerardo A. Dada
    Most companies don’t lose because they execute poorly. They lose because strategy, differentiation, and positioning live in three different rooms - strategy with the executive team, differentiation with product, positioning with marketing. Each does its job. Nothing connects. The customer feels the disconnect immediately. OutPosition is a practitioner’s guide to building all th...
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    22,25 €