LIBROS DEL AUTOR: gerard j tellis

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  • Effective Advertising
    Gerard J. Tellis
    Understanding Effective Advertising: How, When, and Why Advertising Works reviews and summarizes an extensive body of research on advertising effectiveness. In particular, it summarizes what we know today on when, how, and why advertising works. The primary focus of the book is on the instantaneous and carryover effects of advertising on consumer choice, sales, and market share...
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    193,85 €