LIBROS DEL AUTOR: gerald zaltman

5 resultados para LIBROS DEL AUTOR: gerald zaltman

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  • Planned Social Change and the Diffusion of Innovation
    Gerald Zaltman / Vibrant Publishers
    Dive into the transformative ideas of Planned Social Change and the Diffusion of Innovation by Gerald Zaltman. This foundational book examines the intricate processes behind societal change and the adoption of innovative ideas. Through a mix of groundbreaking theories and real-world applications, Zaltman reveals how change agents, communication strategies, and cultural factors ...
    Disponible

    84,75 €

  • Zaltman Metaphor Elicitation Technique
    Gerald Zaltman / Vibrant Publishers
    Dive deep into the transformative power of metaphors in understanding consumer behavior with Zaltman Metaphor Elicitation Technique by Gerald Zaltman. This pioneering work unveils the groundbreaking technique that revolutionized market research, enabling marketers to uncover subconscious thoughts and emotions driving consumer decisions. By exploring the intricate layers of meta...
    Disponible

    85,60 €

  • Consumer Behavior Research
    Gerald Zaltman / Vibrant Publishers
    Explore the science behind consumer choices with Consumer Behavior Research by Gerald Zaltman, a profound exploration of the psychological, social, and cultural forces that shape purchasing decisions. This book delves into cutting-edge research methodologies and innovative theories, providing actionable insights into the dynamics of consumer behavior. Zaltman’s work bridges the...
    Disponible

    85,02 €

  • Marketing Management
    Gerald Zaltman / Vibrant Publishers
    Explore the evolution of strategic decision-making in marketing with Marketing Management by Gerald Zaltman. This comprehensive book redefines how businesses approach marketing, emphasizing the integration of innovation, customer-centricity, and strategic foresight. Zaltman delves into the complexities of managing marketing initiatives in dynamic environments, offering actionab...
    Disponible

    85,80 €

  • Marketing Theory
    Gerald Zaltman / Vibrant Publishers
    Explore a fresh perspective on marketing with Gerald Zaltman’s Marketing Theory. This insightful book challenges conventional approaches and introduces groundbreaking concepts that redefine how businesses and academics approach marketing. Zaltman delves into the psychology of consumer behavior, the role of narratives, and the interplay of societal values in shaping markets. By ...
    Disponible

    85,80 €