LIBROS DEL AUTOR: gerald s albaum

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  • Fundamentals of Marketing Research
    Gerald S. Albaum / Scott M. Smith
    Fundamentals of Marketing Research covers all facets of marketing research including method, technique, and analysis at all levels. The methodological scope regarding research design, data collection techniques, and measurement is broad with three chapters devoted to the critical area of measurement and scaling. The presentation is from primarily a pragmatic and user-oriented p...
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    339,58 €