LIBROS DEL AUTOR: gerald marolf

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  • Advergaming and In-Game Advertising
    Gerald Marolf
    The term Advergaming is used to describe the different possibilities to advertisebrands or products with or within computer- and video games. This bookdisplays all developments that have been made from the early 1980s until2006 in the field of Advergaming. In general two different forms of Advergamingcan be distinguished. On one hand, advertising a brand or product witha comput...
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    60,22 €