LIBROS DEL AUTOR: georgios kotzamouratoglou

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  • Corporate social responsibility (CSR)
    GEORGIOS KOTZAMOURATOGLOU
    In this concise book, we delve into the evolution of Corporate Social Responsibility (CSR), tracing its journey from philanthropy to addressing complex societal and environmental issues. We explore key theoretical frameworks such as Stakeholder Theory and Sustainable Development, alongside consumer behavior models like the A-B-C Model and the Communication Model. The book also ...
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    74,36 €