LIBROS DEL AUTOR: george moschis

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  • Marketing to the Aging Population
    George P. Moschis
    This book coaches marketing practitioners and students how to best satisfy the needs of the older consumer population. It first highlights the heterogeneity of the older consumer market, then examines the specific needs of the older consumer. Lastly, the book highlights the most effective ways of reaching and serving older consumer segments for different products and services s...
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    47,50 €