LIBROS DEL AUTOR: george jsiomkos

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  • The Seven Principles of WOM and Buzz Marketing
    George J. Siomkos / George JSiomkos / Panos Mourdoukoutas
    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and...
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