LIBROS DEL AUTOR: george j siomkos

3 resultados para LIBROS DEL AUTOR: george j siomkos

george j siomkos Eliminar filtro Quitar filtros
  • Industrial Marketing
    Adam Lindgreen / George J. Siomkos / Thomas Fotiadis
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. ...
    Disponible

    109,40 €

  • Industrial Marketing
    Adam Lindgreen / George J. Siomkos / Thomas Fotiadis
    An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR. ...
    Disponible

    253,41 €

  • The Seven Principles of WOM and Buzz Marketing
    George J. Siomkos / George JSiomkos / Panos Mourdoukoutas
    Why are word-of-mouth campaigns effective for some products, while failing for others? Which group of consumers should be the target of viral marketing efforts, and how can you turn word of mouth into buzz? Panos Mourdoukoutas and George J Siomkos provide the answers!The transformation of a desire for a product into an 'epidemic' was, is and will always be the dream of each and...
    Disponible

    65,83 €