LIBROS DEL AUTOR: geoffrey paul lantos

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  • Consumer Behavior in Action
    Geoffrey Paul Lantos
    Consumer Behavior in Action is a down-to-earth, highly engaging, and thorough introduction to consumer behavior. It goes further than other consumer behavior textbooks to generate student interest and activity through extensive use of in-class and written applications exercises. Each chapter presents several exercises, in self-contained units, each with its own applications. L...
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    143,06 €