LIBROS DEL AUTOR: geoffrey lancaster

2 resultados para LIBROS DEL AUTOR: geoffrey lancaster

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  • Essentials of Marketing Management
    Geoffrey Lancaster / Lester Massingham
    The overall success of an organization is dependent on how marketing is able to inform strategy and maintain an operational focus on key market needs. With an array of examples and case studies from around the world, Lancaster and Massingham’s vital study offers an alternative to the traditional American focused teaching materials currently available. Designed and written for u...
    Disponible

    133,82 €

  • Word Frequencies in Written and Spoken English
    Andrew (All Of Lancaster Univers Wilson / Geoffrey Leech / Paul Rayson
    Books of English word frequencies have in the past suffered from severe limitations of sample size and breadth. They have also tended to be restricted to word forms alone. Most importantly, almost all have dealt only with written language. This book overcomes these limitations. Based on the new version of the British National Corpus, this is an up-to-date examination of word fr...
    Disponible

    141,88 €