LIBROS DEL AUTOR: geoffrey a moore

4 resultados para LIBROS DEL AUTOR: geoffrey a moore

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  • Crossing the Chasm, 3rd Edition
    Geoffrey A Moore
    The bible for bringing cutting-edge products to larger markets--now revised and updated with new insights into the realities of high-tech marketingIn Crossing the Chasm, Geoffrey A. Moore shows that in the Technology Adoption Life Cycle--which begins with innovators and moves to early adopters, early majority, late majority, and laggards--there is a vast chasm between the early...
    Disponible

    25,60 €

  • Das Tornado-Phänomen
    Geoffrey A. Moore
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    Disponible

    91,03 €

  • Old-Economy.com
    Geoffrey A. Moore
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    Disponible

    59,75 €

  • Inside the Tornado
    Geoffrey A Moore / Geoffrey A. Moore
    In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.Once a product 'crosses the chasm' it is faced with the 'tornado,' a make or break time period where mainstr...
    Disponible

    16,44 €