LIBROS DEL AUTOR: geb weiler marion maguire

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  • A Case Analysis - Exploring Customer Attitudes on BMW
    geb. Weiler Marion Maguire
    Inhaltsangabe:Abstract: Giving the powerful means of branding and brand-based differentiation for creating and sustaining a competitive advantage especially in highly competitive markets such as the automobile market, this study explores brand attitudes of existing and potential customers towards the brand BMW. Moreover, this study analyzes the level and source of customer sat...
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