LIBROS DEL AUTOR: gary m erickson

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  • Dynamic Models of Advertising Competition
    Gary M. Erickson
    For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the...
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