LIBROS DEL AUTOR: gary erickson

3 resultados para LIBROS DEL AUTOR: gary erickson

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  • Dynamic Models of Advertising Competition
    Gary M. Erickson
    For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strikes me as important that the...
    Disponible

    49,07 €

  • Dynamic Models of Advertising Competition
    Gary Erickson
    For years, I have been impressed by how dynamic markets are. Marketing strategies are rarely successful without adjustments over time, and marketing managers need constantly to monitor, and anticipate when possible, important changes in the marketing environment, so that they can adapt their marketing strategies to changing market conditions. It strik...
    Disponible

    135,15 €

  • Dynamic Models of Advertising Competition
    Gary Erickson
    I am gratified that there is sufficient interest in the subject matter so as to support the offering of a second edition of this monograph. The of differential games dynamic interpretation and game theoretic foundation form a powerful and vital methodology for helping us study and understand marketing competition. This second edition offers a blend of...
    Disponible

    134,56 €