LIBROS DEL AUTOR: g viglia

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  • Pricing, Online Marketing Behavior, and Analytics
    G. Viglia
    Over the past few decades marketing practices have shifted with the sudden growth of social media and the proliferation of devices, platforms, and applications. This rapidly changing environment presents new opportunities and challenges for marketers, who need to stay up to date with the development of e-marketing. Viglia instructs readers in the theories and practices of onlin...
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    48,65 €