LIBROS DEL AUTOR: g tomas m hult

7 resultados para LIBROS DEL AUTOR: g tomas m hult

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  • Partial Least Squares Structural Equation Modeling (PLS-SEM) Using R
    Christian M. Ringle / G. Tomas M. Hult / Joseph F. Hair Jr.
    Partial least squares structural equation modeling (PLS-SEM) has become a standard approach for analyzing complex inter-relationships between observed and latent variables. Researchers appreciate the many advantages of PLS-SEM such as the possibility to estimate very complex models and the method’s flexibility in terms of data requirements and measurement specification.This pra...
    Disponible

    73,16 €

  • The Reign of the Customer
    Claes Fornell / Forrest V. Morgeson III / G. Tomas M. Hult
    With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight...
    Disponible

    48,15 €

  • The Reign of the Customer
    Claes Fornell / Forrest V. Morgeson III / G. Tomas M. Hult
    With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight...
    Disponible

    48,15 €

  • Global Supply Chain Management
    David Closs / David Frayer / G. Tomas M. Hult
    LEVERAGE YOUR SUPPLY CHAIN FOR MAXIMUM PROFITDo you have a global supply chain strategy designed for the long run?About 90 percent of global demand is not fully met by local supply, and global supply chains will soon account for 25 percent of multinational firms’ performance--meanwhile, supply chains need to become 43 percent more global in the next decade just to maintain a fi...
    Disponible

    52,35 €

  • Boundary-Spanning Marketing Organization
    G. Tomas M. Hult
    ​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning rol...
    Disponible

    60,66 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    134,17 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    47,92 €