LIBROS DEL AUTOR: g tomas m hult

5 resultados para LIBROS DEL AUTOR: g tomas m hult

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  • The Reign of the Customer
    Claes Fornell / Forrest V. Morgeson III / G. Tomas M. Hult
    With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight...
    Disponible

    48,15 €

  • The Reign of the Customer
    Claes Fornell / Forrest V. Morgeson III / G. Tomas M. Hult
    With major retailers closing brick-and-mortar stores every month and the continued shift to online shopping, there is a major push to strengthen customer loyalty by improving the customer experience. The two most important qualities that consumers look for are convenience and efficiency. Finally a source is available that will give retailers and companies in general the insight...
    Disponible

    48,15 €

  • Boundary-Spanning Marketing Organization
    G. Tomas M. Hult
    ​​​​​​Now more than ever, marketing is assuming a key boundary-spanning role-a role that also redefined the composition of the marketing organization. In this Brief, the marketing organization’s integrative and mutually reinforcing components of marketing activities, customer value-creating processes, networks, and stakeholders are delineated within their boundary-spanning rol...
    Disponible

    60,66 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    47,92 €

  • Thought Leadership in Advancing International Business Research
    Arie Y. Lewin / G. Tomas M. Hult / S. Tamer Cavusgil
    This volume is devoted to those areas that can advance our understanding of international business. It contains contributions from intellectual leaders of the field, using cutting edge research to explore frontier topics in international business, and to look at where international business is going. ...
    Disponible

    134,17 €