LIBROS DEL AUTOR: g srinivas rao

1 resultados para LIBROS DEL AUTOR: g srinivas rao

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  • Digital Banking
    G. Srinivas Rao / Thokala Vijaya Kumar
    The book explores how customers’ perceptions influence their adoption and usage of digital banking services across different demographic profiles. It examines various dimensions of perceived risk-such as financial, security, privacy, and performance risks-as well as perceived rewards, including convenience, speed, cost-effectiveness, and accessibility. The study compares respon...
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    156,55 €