LIBROS DEL AUTOR: g sisilya fanny rose

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  • Study on Influence of Green Marketing on Customers Purchasing Pattern
    Dr R. Kavithamani / G. Sisilya Fanny Rose
    'A Study on Influence of Green Marketing on Customers’ Purchasing Patterns'.Green marketing focuses on promoting products that are environmentally friendly and sustainable. This study examines how green marketing strategies influence customers’ purchasing patterns. It analyzes the level of consumer awareness about green products, the factors that affect their buying decisions, ...
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    73,52 €