LIBROS DEL AUTOR: g s batra

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  • Pharmaceutical Marketing Mix Strategies
    G. S. Batra / Harpreet Singh
    Though India has become a lucrative market for pharmaceuticals, liberalization and Globalization has thrown up a variety of challenges and opportunities. Pharmaceutical marketing Mix Strategies aims to understand the practices being followed by the major pharma companies in India. Building on an understanding of the pharmaceutical marketing activities, the book defines the phar...
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    72,86 €