LIBROS DEL AUTOR: g dale meyer

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  • Entrepreneurship as Strategy
    G. Dale Meyer / Kurt A. Heppard
    The creation of innovative products and services by entrepreneurs is often cited as one of the key strengths of the current American economy. Academics and executives alike are beginning to recognize the advantages of innovation and real-time experimentation over traditional strategic planning processes. Large firms find they need to create strategies that are entrepreneurial, ...
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