LIBROS DEL AUTOR: g chryssochoidis

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  • Rolling Out New Products Across International Markets
    G. Chryssochoidis
    Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based ...
    Disponible

    134,22 €

  • Rolling Out New Products Across International Markets
    G. Chryssochoidis
    Launching a new product into numerous countries is a major challenge for managers, particularly those who operate in industries with rapid technological change and high internationalization environments. This book focuses on the time dimension of international product launches using case studies from Japanese, US and UK firms such as Panasonic, Sony, Motorola and Nortel. Based ...
    Disponible

    47,95 €