LIBROS DEL AUTOR: friederike esther rhein

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  • The Dynamics of Green Innovation in B2B Industries
    Friederike Esther Rhein
    In this book a quantitative, dynamic model is developed to explain and explore the diffusion of green new products in a business-to-business (B2B) context. Considering the case of emerging bioplastics, this goal is reached through a mixed-methods design, combining qualitative and quantitative methods over three phases. After an interview study with key-value chain actors an exp...
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