LIBROS DEL AUTOR: frederic begemann

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  • Co-Branding as a brand strategy. An analysis from the resource-based view
    Frédéric Begemann
    Diploma Thesis from the year 2006 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 1,3, European Business School - International University Schloß Reichartshausen Oestrich-Winkel, 149 entries in the bibliography, language: English, abstract: Organisations hold a distinct resource portfolio which may qualify for c...
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