LIBROS DEL AUTOR: franziska kruger

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  • The Influence of Culture and Personality on Customer Satisfaction
    Franziska Krüger
    Franziska Krüger presents two quantitative cross-cultural studies that examine the generalizability of the Zone of Tolerance and the Confirmation/Disconfirmation-Paradigm across countries. She investigates the potential influence of Hofstede’s cultural dimensions and the Big Five personality traits on the models’ variables. As a result, the studies confirm that both models can ...
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