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LIBROS DEL AUTOR: franz kero

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Regional Marketing and the Strategic Market Planning Approach to Attract Business and Industry Case Study

Franz Kero

Inhaltsangabe:Abstract: This thesis describes and evaluates how regional marketing, based on the ideas of Philip Kotlers Marketing Places (1993), can be a reasonable tool to attract business locators into economic regions. The thesis concentrates on strategic market planning of local economic development programs. It is presented how to make use of local competitive advantage...

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57,89 €