LIBROS DEL AUTOR: frans riemersma

2 resultados para LIBROS DEL AUTOR: frans riemersma

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  • Hello $Firstname - Profiting from Personalization - AI Edition
    Frans Riemersma / Houlind
    Personalization has moved from a marketing ambition to a business necessity. In this completely updated AI Edition of the bestseller Hello $Firstname, Rasmus Houlind and Frans Riemersma show how Generative AI is enabling marketers to scale personalization like never before.Using the proven Bowtie of Personalization framework, the book guides you through strategy, data, content,...
    Disponible

    24,97 €

  • Hello $FirstName
    Frans Riemersma / Rasmus Houlind
    The title of this book Hello $FirstName is a reference to what could very well be the most common example of Personalization in the world. The personalized salutation of often used in an email or a LinkedIn connection request. However, as this book will show, there is much more to personalization than putting people’s first name into a subject line.The book is aimed at all mark...
    Disponible

    24,99 €