LIBROS DEL AUTOR: frank r bacon

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  • Achieving Planned Innovation
    Frank R. Bacon / Frank RBacon
    Despite promising marketing research, most new products and services fail. However, with Frank R. Bacon’s and Thomas W. Butler’s Planned Innovation® system, any firm, of any size, in any country in the world can achieve high rates of success in new-product innovation. Like a preflight instrument check done by a cockpit crew, Planned Innovation is a disciplined and practical ste...
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    14,94 €