LIBROS DEL AUTOR: frank m go

2 resultados para LIBROS DEL AUTOR: frank m go

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  • Restaurant Chains in China
    Frank M. Go / Guojun Zeng / Henk J. de Vries
    This book explores the paradox of the hospitality industry: customers demand not only personal and innovative tourism products and services, but also cost-effective ones. Enterprises have the option to meet the former demand by offering authentic products and services while the latter could be achieved through standardization. Although it seems ideal to combine both concepts, t...
    Disponible

    122,31 €

  • International Place Branding Yearbook 2011
    Frank M. Go / Robert Govers
    The second annual volume of the International Place Branding Yearbook; this collection looks at the case for applying brand and marketing strategies and to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. ...
    Disponible

    47,95 €