LIBROS DEL AUTOR: frank germann

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  • Marketing Analytics
    Frank Germann / J. Andrew Petersen / Robert W. Palmatier
    Using data analytics and big data in marketing and strategic decision-making is a key priority at many organisations and subsequently a vital part of the skills set for a successful marketing professional operating today. Authored by world-leading authorities in the field, Marketing Analytics provides a thoroughly contemporary overview of marketing analytics and coverage of a w...
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    90,27 €