LIBROS DEL AUTOR: francisco j martinez lopez

7 resultados para LIBROS DEL AUTOR: francisco j martinez lopez

francisco j martinez lopez Eliminar filtro Quitar filtros
  • Social Media Monetization
    Francisco J. Martínez-López / Susan M. Young / Yangchun Li
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing re...
    Disponible

    66,45 €

  • Advances in Digital Marketing and eCommerce
    Francisco J. Martínez-López
    The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of applic...
    Disponible

    245,66 €

  • Advances in Digital Marketing and eCommerce
    Francisco J. Martínez-López
    The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of applic...
    Disponible

    47,73 €

  • Social Media Monetization
    Francisco J. Martínez-López / Susan M. Young / Yangchun Li
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing re...
    Disponible

    48,01 €

  • Social Media Monetization
    Francisco J. Martínez-López / Susan M. Young / Yangchun Li
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing re...
    Disponible

    65,09 €

  • Online Brand Communities
    Francisco J. Martínez-López / Rafael Anaya / Rocio Aguilar
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detail...
    Disponible

    78,73 €

  • Handbook of Strategic e-Business Management
    Francisco J. Martínez-López
    This research handbook provides a comprehensive, integrative, and authoritative resource on the main strategic management issues for companies within the e-business context. It covers an extensive set of topics, dealing with the major issues which articulate the e-business framework from a business perspective. The handbook is divided into the followi...
    Disponible

    264,28 €