LIBROS DEL AUTOR: francisco j lopez

9 resultados para LIBROS DEL AUTOR: francisco j lopez

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  • La Roca Tarpeya
    Francisco J. López Rodríguez
    La Roca Tarpeya es un símbolo y un punto de partida para analizar los acontecimientos que se han sucedido a lo largo de la historia y lo que está sucediendo hoy. Lucha hegemonía mundial. Los países están en manos de déspotas que ocasionan una pérdida de valores: humanos, religiosos, familiares. La solidaridad no existe. La historia está llena de hechos y de mentiras. Las elecci...
    Disponible

    30,96 €

  • Social Media Monetization
    Francisco J. Martínez-López / Susan M. Young / Yangchun Li
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing re...
    Disponible

    66,45 €

  • Advances in Digital Marketing and eCommerce
    Francisco J. Martínez-López
    The Digital Marketing and eCommerce Conference aims to bring together leading researchers and research scholars to exchange and share their experiences and research results on any aspects of ecommerce and digital marketing.This volume presents the proceedings of the 2023 edition in a collection of contributions with many original approaches. They address diverse areas of applic...
    Disponible

    47,73 €

  • Social Media Monetization
    Francisco J. Martínez-López / Susan M. Young / Yangchun Li
    Social media initiatives, when effectively used and correctly monetized, can engage customers better and provide higher ROI rates than traditional marketing and sales initiatives. This book presents a selection of monetization strategies that can help companies benefit from social media initiatives and overcome the current challenges in connection with generating and growing re...
    Disponible

    48,01 €

  • Minimal Surfaces from a Complex Analytic Viewpoint
    Antonio Alarcón / Franc Forstnerič / Francisco J. López
    This monograph offers the first systematic treatment of the theory of minimal surfaces in Euclidean spaces by complex analytic methods, many of which have been developed in recent decades as part of the theory of Oka manifolds (the h-principle in complex analysis). It places particular emphasis on the study of the global theory of minimal surfaces with a given complex structure...
    Disponible

    124,49 €

  • Minimal Surfaces from a Complex Analytic Viewpoint
    Antonio Alarcón / Franc Forstnerič / Francisco J. López
    This monograph offers the first systematic treatment of the theory of minimal surfaces in Euclidean spaces by complex analytic methods, many of which have been developed in recent decades as part of the theory of Oka manifolds (the h-principle in complex analysis). It places particular emphasis on the study of the global theory of minimal surfaces with a given complex structure...
    Disponible

    47,10 €

  • Online Brand Communities
    Francisco J. Martínez-López / Rafael Anaya / Rocio Aguilar
    This book presents and analyzes the concept of online brand communities, an emerging and exciting topic in marketing and eCommerce. First, it lays out the foundations like the evolution of the Web and the so-called Social Web, its utility for users and businesses, and the evolution of the marketing mind-set to adapt the Social Web. On this basis, the book then presents a detail...
    Disponible

    78,73 €

  • Value in a Digital World
    Francisco J. López Lubián / José Esteves
    An in-depth examination of the concept of value in a digital world, an analysis of a range of digital business models and a framework for assessing the value of digital businesses. Assessing the value of traditional business was easy. There are hard, well tested metrics and tangible, measurable assets you can literally kick the tyres of. But how do you measure the value of...
    Disponible

    45,85 €

  • The Executive Guide to Corporate Restructuring
    Francisco J. López López Lubián
    In recent years the continuity of many firms has been achieved by restructuring, a task which takes up a great deal of senior management’s time. Written for busy managers and executives, this book is a practical guide to the process of restructuring, covering both debt and operational restructures.       ...
    Disponible

    60,69 €