LIBROS DEL AUTOR: francesco raggiotto

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  • Consuming Extreme Sports
    Francesco Raggiotto
    This book explores the consumption behaviour of ’extreme’ athletes from a quantitative perspective. Extreme sports are a multi-billion-dollar industry. The behaviour of athletes who participate in them differs from the majority of consumers in that they voluntarily seek out risky and dangerous situations that other consumers actively avoid. It has therefore been suggested that ...
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