LIBROS DEL AUTOR: folinas

2 resultados para LIBROS DEL AUTOR: folinas

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  • Marketing and the Customer Value Chain
    Dimitris Folinas / Konstantinos Vasileiou / Thomas Fotiadis
    Marketing and supply chain management have a symbiotic relationship within any enterprise, and together they are vital for a company’s viability and success. This book offers a systemic approach to the integration of marketing and supply chain management. It examines the strategic connections and disconnections between supply chain and operations management and marketing by foc...
    Disponible

    97,27 €

  • Marketing and Supply Chain Management
    Dimitris Folinas / Thomas Fotiadis
    Organizations are now recognizing the importance of demand-supply integration to their growth and success. While marketing and supply chain management are an essential part of any business qualification, it is becoming increasingly essential to understand the need for integration between synergize marketing and SCM.Marketing and Supply Chain Management is among the first to syn...
    Disponible

    93,42 €