LIBROS DEL AUTOR: florian neus

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  • Event Marketing in the Context of Higher Education Marketing and Digital Environments
    Florian Neus
    Event marketing is a powerful tool of brand communication and used within many different fields. Florian Neus extends the existing scientific literature to events of higher education institutions and events within digital environments. Different aspects of event marketing efforts within these fields are addressed and evaluated. Based on conducted studies and coherent analysis n...
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