LIBROS DEL AUTOR: florian meisel

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  • Symbolic use of brands
    Florian Meisel
    Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 2, University of Vienna (Marketing ), course: Special Topics in Fashion and Brand Marketing, language: English, abstract: Increasingly, brands are seen as important in creating individual identity, a sense ofachievement and individuality for consumers. It is clear...
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