LIBROS DEL AUTOR: florian kohlbacher

2 resultados para LIBROS DEL AUTOR: florian kohlbacher

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  • Advertising in the Aging Society
    Florian Kohlbacher / Michael Prieler
    Population aging is a powerful megatrend affecting many countries around the world. This demographic shift has vast effects on societies, economies and businesses, and thus also for the advertising industry. Advertising in the Aging Society presents insights from a large-scale content analysis as well as questionnaire surveys among advertising practitioners and consumers in Jap...
    Disponible

    66,82 €

  • The Japanese Mobile Communications Market
    Florian Kohlbacher
    Mobile phones seem to have become a ubiquitous phenomenon of the societies of the industrialized nations in the 1990s and the beginning of the 21st century. Even though Japan is not the leading market in terms of penetration rate, it is still considered to be the world’s most innovative and advanced mobile communications mar­ket. Especially in the field of mobile commerce, Japa...
    Disponible

    83,84 €