LIBROS DEL AUTOR: florian denker

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  • The Crucial Role of Domain Knowledge in Evaluating Early-Stage New Product Ideas
    Florian Denker
    Florian Denker explores the role of an individual’s domain knowledge for the proficient evaluation of early-stage new product ideas in the front-end of innovation. The results of his study show that in order to ensure an effective evaluation, evaluators of early-stage new product ideas should have comprehensive knowledge of consumers’ needs and wants, as well as distinct knowle...
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