LIBROS DEL AUTOR: felix van de sand

3 resultados para LIBROS DEL AUTOR: felix van de sand

felix van de sand Eliminar filtro Quitar filtros
  • User Experience Is Brand Experience
    Anna-Katharina Frison / Felix van de Sand / Pamela Zotz
    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-...
    Disponible

    68,32 €

  • User Experience Is Brand Experience
    Anna-Katharina Frison / Felix van de Sand / Pamela Zotz
    This book offers a new method for aligning brand management and user experience goals. Brand management deals with conveying individual brand values at all marketing contact points, the goal being to reach the target group and boost customer retention. In this regard, it is important to consider the uniqueness of each brand and its identity so as to design pleasurable and high-...
    Disponible

    48,29 €

  • User Experience Identity
    Felix van de Sand
    Dieses Buch zeigt, wie eine nachhaltige User Experience an den digitalen Touchpoints einer Marke erzeugt werden kann. Die überzeugende und unverwechselbare Kommunikation einer Markenpersönlichkeit auf Websites, Mobile Sites, Apps und Landingpages führt direkt zu Wachstum in User Engagement, Conversion und ROI. An Praxisbeispielen führt der Autor anschaulich vor, wie die Erkennt...
    Disponible

    74,22 €