LIBROS DEL AUTOR: fabio tambosi

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  • Branding To Win
    Fabio Tambosi
    THE WORLD’S MOST POWERFUL BRANDS DON’T JUST HAVE CUSTOMERS. THEY HAVE FANS.Fandom is the difference between a brand people buy from and a brand people believe in. Fans don’t just consume, they advocate. They don’t just wear the logo, they carry the brand’s story as part of their identity.What separates brands that fade from those that shape culture? It’s not just about great pr...
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    26,25 €