LIBROS DEL AUTOR: evi hartmann

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  • B-to-B Electronic Marketplaces
    Evi Hartmann
    Evi Hartmann discusses the following research questions: What is the relation between a given purchase situation and the characteristics of a B-to-B E-marketplace? Can a fit between the two be defined from a relationship perspective? How does the interplay between the purchase situation and the B-to-B E-marketplace characteristics influence the succes...
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    66,59 €